Should you spend more time and money on SEM, PPC or Brand Management? My two cents: Good MARKETING is Brand Management.
Think about SEM and PPC. It’s using search engines, social media, and other online marketing tools to maintain a positive image of yourself and your business. If you do it right, you’ll build brand management into everything you do. Search engine optimization (SEO) included.
Most Internet marketers think in terms of SEO’ing one website for as many keywords as possible. That’s good, but it’s basic. The most important principle to understand about brand management is that Google – by far, the most important search engine, although Bing is gaining – will only rank one page per website per keyword. Brand management is a name-focused, brand-focused keyword strategy.
What I mean by that is you aren’t targeting generic keywords, but your name or brand name. You need to own YOUR brand. That’s a very specific type of marketing. And since Google will only rank one page on your site for your name or brand name then you need more web properties – or at least more pages that target your name or brand name. Therefore, you should have several social media accounts that you remain active on as well as your primary website and a few other websites.
The time for thinking of SEO and PPC as just a way to target keywords is over. It’s time to start thinking of marketing as a Brand Management tool.
This is where AdzZoo excels!
We employ Google Certified AdWords Specialists to create and manage all geo-targeted advertising campaigns for our clients. They perform the keyword research, create the ads and the landing pages, which are optimized for maximum results.
There are other companies that will m
anage your online ad campaign, but none can do it better or affordable like AdzZoo. BTW, I’m not aware of any that guarantee their results. AdzZoo does!
